Academy of Aerial Fitness is a nonprofit cirque-fitness organization based in El Paso, TX. As a nonprofit, AAF relies on fundraising to operate, with their main fundraising event culminating in an annual showcase of their students' skills, held in May of each year. 
AAF had a dream for their 2024 fundraising event: they wanted to break from the "Academy Awards" theme that they had used for the past several years, and instead, share an original story with their audience, told through the performances of their students. Thus, "ELARA" took shape, defined by vibrant colors and otherworldly themes.
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